Designing engaging educational video takes a little bit of science and a little bit of Hollywood.
Video is king. 80% of all 18-49 year olds watch YouTube, with more than 1 billion hours of video watched on the platform every single day. Notably, over half of users say they use the site to “figure out how to do things they haven’t done before” arguably making it one of the world’s largest online education platforms.(1)
What this also means is that the current generation of students no longer have the patience and motivation to sit through hour-long recordings of traditional lectures.
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